Top 5 Reference Apps Performance in Ireland - Q2 2021

In the second quarter of 2021, the performance of the top 5 reference apps in Ireland on a unified platform showcased varied trends in downloads, revenue, and active users. Data from Sensor Tower provides an insightful look into these metrics.

Google Translate had a notable presence with weekly downloads peaking at around 2.9K in mid-April. However, a gradual decline was observed, reaching approximately 1.5K by early June. The app maintained a robust weekly active user base, starting at 190K and slightly decreasing to about 178K by the end of June.

Driver Theory Test Ireland DTT showed a consistent increase in weekly revenue, with earnings rising from $380 in late March to a high of $842 in mid-June. The app also experienced a surge in weekly downloads, particularly in late May, hitting a peak of 1.4K downloads.

The Bible app had steady weekly downloads, fluctuating between 291 and 490 throughout the quarter. Its active user numbers remained relatively stable, starting at 16.1K and ending at 15.4K.

Voice Translator: AI Translate experienced a moderate revenue increase, peaking at $334 in late April before stabilizing around $100 in June. Weekly downloads saw a peak of 368 in mid-April, followed by a gradual decrease to 108 by the end of June. Active users mirrored this trend, peaking at 358 in April and settling around 133 in June.

Lastly, MyHeritage: Family Tree & DNA had the highest revenue among the top 5, starting at $5K in late March but witnessing a decline to $235 by the end of June. Downloads were more stable, ranging between 249 and 828, while active users decreased from 3.6K to 2.3K over the quarter.

For more detailed insights and data, visit Sensor Tower.